![]() ![]() ![]() The final report of the ACCC’s Ad tech inquiry, released last month, found that competition for ad tech services is ineffective and that Google dominates the ad tech supply chain. Increased fees for advertisers results in consumers paying more for advertised goods, he says. ![]() When publishers receive less for the advertising space on their websites or apps, this is likely to lead to less and poorer quality online content for consumers. SIms, speaking at the Global Competition Review webinar, says that without strong competition advertisers and publishers pay more for ad tech services. A more competitive ad tech supply chain would benefit advertisers, publishers and ultimately consumers, according to Rod Sims, the chair of competition watchdog the ACCC. ![]()
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